Does School listing Websites really help Schools to grow?
The answer to this question is definitely “YES”. `
Here are some facts which schools should consider why they have to make a presence on these platforms.
First one is – “How Schools do Promotion” and the Second one is – “How Parents and Students search and select best schools”. In today’s Digital Era everyone prefers to go through online search first. For this Parents and Students try those platforms which provide accurate and genuine information and reviews about different schools on a single platform. Where they can compare schools and can select better school for themselves. So those schools which are not using these platforms may lack in School Reputation and may lose admissions also. From the school’s point of view here are some more reasons why Schools need to join these Platforms.
- Reputation Building: – By making a presence on School Listing websites and on other platforms School’s can build their reputation because these platforms have a large number of visitors on their platforms. Parents and Students share their views and do lots of discussion about schools on these platforms. By listing Schools on these sites can help Schools to build their reputation and it will also help Schools to grow.
- Increase School Reach: – School listing websites and similar platforms have millions of searches per day from different areas and locations and have a good reach in a country and abroad. For an example suppose some parents are relocating in near future and want to find out best school for their kids at this point parents found these types of websites and platforms very helpful to find best schools. Generally, Schools promotes them by Hoardings, Banners and by Pamphlet distribution in an area. This is a very conventional method and it covers a very limited area. So Schools can increase their reach by making a presence on digital platforms and websites.
- Showcasing School Infrastructure and Facilities: – School Listing websites provide space for Schools to showcase their infrastructure and facilities. Schools can upload Photos and Videos of their School Building, Classrooms, Library, Labs and other facilities. By showcasing School infrastructure and facilities Schools can get more admissions and can make a good visual impact on parents and students.
- Lead Generation: – Presence of Schools on School Listing websites and on other platforms will definitely generate more admissions as these types of websites have a good audience and are frequently used by parents and students.
- Ideas & Suggestions: – New Ideas and Suggestions always help to grow. By making a presence on School listing websites and other platforms Schools can get more Ideas and Suggestions and can improve and grow their School accordingly.
- School Website is not enough: – Today most of Schools have their own websites and believes that owning a school website is enough. But it’s not true because first of all parents searching for school should know the school name and its website and it is not possible. So parents try other Platforms where they can get more schools on a single So these types of platforms are very useful for schools to grow.
- Trust Building: – Trust of Parents and Students is the key factor for any School to grow. Web sites and other digital platforms help schools to make a trust between School, Teachers, Parents and Students by their Suggestions, Ideas and by their Views about school.